The coatings and non-destructive testing (NDT) industry is undergoing significant transformations, and Diego Cavalieri, Vice President of Maxepoxy, shared his vision in an exclusive interview with OnestopNDT. He highlighted key points about his professional journey, international expansion, leadership of global teams, and the role of innovation and sustainability in the industry’s future.

A career shaped by challenges and global growth

From a technical background to strategic positions in industrial sales, Diego Cavalieri has gained extensive experience in markets such as oil & gas, mining, energy, and maritime. This diverse journey strengthened his global outlook and consolidated his role at Maxepoxy.

Strategies for international expansion

One of the main topics discussed was the importance of adapting market entry strategies to the cultural, economic, and political realities of each region.
According to Diego Cavalieri, building trust is essential: more than being a supplier, companies must be seen as consulting partners. Active listening, persistence, and making things simpler for the client stand out as competitive differentiators.

Sustainability as a strategic principle

Diego Cavalieri emphasizes that sustainability should not be seen only as a regulatory requirement but as an opportunity for operational efficiency. Waste reduction, lower water consumption, and improved performance are real benefits that translate into efficiency and results.

Leading global teams

Managing international teams requires clarity in knowledge transfer, consistent structures, and valuing individual talents. In Diego Cavalieri’s view, every team member should act as a solutions consultant, not just a salesperson. This model fosters engagement and customer loyalty.

Innovation and the future of NDT

For Diego Cavalieri, innovation in NDT and integrity management systems is critical to extending asset life, reducing failures, preventing downtime, and saving resources. Maxepoxy’s differential lies in developing proprietary formulations and investing in modern technologies instead of merely replicating existing products.
Promising regions such as the Gulf countries and North Africa stand out as strategic targets for expansion.

Technical expertise combined with commercial skills

Diego Cavalieri believes it is impossible to separate technical knowledge from commercial competence. Professionals must master the technical language while also being able to negotiate and communicate effectively.

Collaborative platforms strengthen the industry

He also highlights the role of platforms like OnestopNDT, which connect professionals, share knowledge, and contribute to the development of the entire sector.

Read the full interview

Want to explore Diego Cavalieri’s complete insights and get inspired by his leadership and innovation journey?

👉 Read the full interview on OnestopNDT